The importance of the Seafood

Sustainable seafood is seafood that is either caught or farmed in ways that consider the long-term vitality of harvested species and the well-being of the oceans. It was first promoted through the sustainable seafood movement which began in the 1990s. This operation highlights overfishing and environmentally destructive fishing methods. Through a number of initiatives, the movement has increased awareness and raised concerns over the way our fish are obtained.

The tulunay Sustainable Seafood Movement is an initiative born through the realization that the marine ecosystems of the world were being overexploited and destroyed. It began in the 1990s and was driven by social marketing through Ecolabel and awareness campaigns. Through social marketing, the collaboration between environmental Non-governmental organizations (NGOs) and industry allowed for the consumer to make informed choices, potentially contributing to the conservation of marine biodiversity.

Ecolabeling programs evaluate the production process with set environmental standards by an independent third party. Should the process fulfill the specific requirements, the producer or marketer may purchase a license to use an ecolabel in its marketing. This label allows the consumer to know that the product was produced sustainably. Labeling is not only an effective regulatory tool in encouraging consumers to make environmentally friendly choices, but it also provides a financial benefit to producers.

Awareness campaigns focus on educating the public and encouraging them to purchase products that consider the vitality of marine species.They do so through boycotts of certain species and products as well as through seafood guides. Seafood guides highlight which species are acceptable to consume and which are not based on their environmental impact.